Wednesday, November 03, 2010

Telling Your Story

InnovationDublin 2010
Many innovators are born to blush unseen because they cannot put two words together to explain how their innovation will transform its user's experience.

Sadly, many thinkers fail in their effort to convince others that what they say is pertinent to the issue in hand. But, assembling thoughts and opinion and expressing them succinctly is a skill that can be learned.
Telling Your Story is a two-part write-and-tell seminar running twice during Innovation Week 2010 in the Civic Offices on Wood Quay. It will be facilitated by Brendan Nolan award-winning journalist, business communication trainer, and storyteller.

"A common problem I see among entrepreneurs up and down the country on training courses is not their lack of knowledge about their chosen field; but their inability to gather the salient points and present them well, whether to staff, bankers, investors, customers or even themselves. Sometimes people just blow feathers when asked to explain what they mean, and fail to convince," said Nolan.

Telling Your Story shows no-experience participants how to assemble and write down and tell their own story in a relaxed and enjoyable two-part workshop.

On Wednesday afternoon, stories and presentations that stood the test of time are explored.

Participants are shown how to select the selling facts and to leave the rest to later. Guidance is offered on preparing a presentation for the morrow to the group.

Next day, Thursday afternoon same time same place, having reflected on some key insights overnight, attendees share their stories and presentations with one another in the workshop.

"The aim is not to pass the time; but to give each person a tangible benefit to take with them. Whether that knowledge is used in an artistic way or in a practical way in business innovation is for that person to choose," said Nolan.

This free workshop is strictly limited to 15 people at a time, and will fill up quickly.

Prior booking is essential for either of the workshops. Tel 087 795 2174 email brendannolan@eircom.net

Brendan Nolan is a published writer of fiction and non-fiction, a business trainer and a storyteller. He is skilled at drawing stories from even the most reluctant mind. His website is www.brendannolan.ie

Dates:

Wednesday November 10 from 1.30pm- 4.30pm and Thursday November 11 from 1.30pm- 4.30pm

Repeated

Wednesday November 17 from 1.30pm- 4.30pm and Thursday November 18 from 1.30pm- 4.30pm

Venue: Civic Offices, Wood Quay, Dublin 2.
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Wednesday, October 27, 2010

Selling to your strength

What strengths do you have?
It could be local knowledge, faster delivery, loyal client database, or anything that gives you advantage.
Gerry, for instance, knows everyone and everyone knows Gerry. He’s on every committee going.
He had t-shirts made with his logo and the words Ask Gerry on them. He wore them everywhere.
People asked Gerry what it meant, so he told them about his new business.

PeopleTalk works for Gerry; it will work for you.
Gerry used our easy 30-module PennyPr programme.
And so should you.

Wednesday, October 14, 2009

Reviewing the situation

Drake had a party and event business.
Then, firms stopped partying as much as they did when the gravy train was in town.
Instead of corporate events he introduced home party events for the same clients.
Now he offers his mini mega mix party night in your place.
Party on.
He uses our easy 30-module PR for Pennies programme. And so could you.
Your courseLink

Monday, September 28, 2009

Nobody wants to know me

Esther rang one reporter every Monday, just to talk.
After a while, the reporter stopped taking her calls.
Esther stopped calling and declared the media had no interest in her
If she had rung more reporters more often about more things she wouldn’t have noticed when one stopped listening.
PR works when you work it.
Esther should have used our easy 30-module PR for Pennies programme.
And so should you.

YourcourseLink

Thursday, September 24, 2009

How to get free publicity or why you don’t need to pay for everything all the time

If you put your message out time and time again for a slow accumulation of attention, then after a while, the person begins to realise she saw the ad before; after another while it becomes so familiar that she believes it was always there.

And after another few notices she wonders why she didn’t buy that product already.

It is your task to get her there.
It's easy.
We can show you how.
full article

She uses our easy 30-module PR for Pennies programme. And so could you.
YourcourseLink