Monday, September 28, 2009

Nobody wants to know me

Esther rang one reporter every Monday, just to talk.
After a while, the reporter stopped taking her calls.
Esther stopped calling and declared the media had no interest in her
If she had rung more reporters more often about more things she wouldn’t have noticed when one stopped listening.
PR works when you work it.
Esther should have used our easy 30-module PR for Pennies programme.
And so should you.

YourcourseLink

Thursday, September 24, 2009

How to get free publicity or why you don’t need to pay for everything all the time

If you put your message out time and time again for a slow accumulation of attention, then after a while, the person begins to realise she saw the ad before; after another while it becomes so familiar that she believes it was always there.

And after another few notices she wonders why she didn’t buy that product already.

It is your task to get her there.
It's easy.
We can show you how.
full article

She uses our easy 30-module PR for Pennies programme. And so could you.
YourcourseLink

Monday, September 21, 2009

What's your favourite reporter’s mobile number, his email, what does he do for downtime?

To get known you must know some key influencers that will help you along the way.
Danielle knows reporter Keith’s mobile number and where he likes to hang out off-duty.
She knows where to contact him when she’s ready for some free publicity.
PR works for her.
It can work for you.

Danielle uses our easy 30-module PR for Pennies programme. And so could you.

YourcourseLink

Friday, September 18, 2009

How long is it since you swopped new products for old in the top three?

People constantly bought the same products in Colette’s gift shop.

When they stopped she introduced new sellers for old.

Through PR word of mouth her customers filled the shop for a new and old sale.

Now, she stocks remnants in nostalgia corner at a scarcity price and sells the new line at a premium.

PR can work for you too.

Colette used our easy 30-module PR for Pennies programme. And so could you.

 courseLink

Thursday, September 17, 2009

Where were the press releases published?

Bobby wrote loads of press releases but nobody saw them.
Then, he heard the local newspaper was gone.
In the corner shop he researched what people were reading instead.
A new paper was covering local business. Bobby rang and sent a news release.
Bobby’s business has picked up.

Bobby used our easy 30-module PR for Pennies programme.
And so could you.

PR for Pennies courseLink