A sailor never uses a horse aboard ship.
On land he could be a championship jockey.
Making sure people know when he is doing which is the key to success.
Thursday, September 10, 2009
What do my clients read?
Do you know which publications target your client base?
If you do; which journalists are your contacts there?
If you don't know either, why don't you?
To be quoted in the right papers, see how on our 30-day PR for Pennies course.
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