Selling to your strength

What strengths do you have?

It could be local knowledge, faster delivery, loyal client database, or anything that gives you advantage.

Gerry, for instance, knows everyone and everyone knows Gerry. He’s on every committee going.

He had t-shirts made with his logo and the words Ask Gerry on them. He wore them everywhere.

People asked Gerry what it meant, so he told them about his new business.

PeopleTalk works for Gerry; it will work for you.

Gerry used our easy 30-module PennyPr programme.

And so should you.

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